Skip to content

Free Shipping for Orders $75+*

$5 Flat Rate Shipping

Sign Up & Get 10% OFF Your first Order

Collection: Clarifying Shampoo

At Icon Haircare & Beauty, discover our range of clarifying shampoo - the deep cleansing essential that every haircare routine needs. But what is clarifying shampoo exactly? Unlike regular shampoo, a clarifying shampoo is specifically formulated to remove buildup from styling products, excess oil, hard water minerals and environmental residue that accumulates on the hair and scalp over time. The result? Hair that feels genuinely clean, refreshed and ready to absorb the full benefits of your treatments and conditioners.

So when should you use a clarifying shampoo? Most hair experts recommend using it once a week or once a fortnight depending on your hair type - more frequently for oily hair or heavy product users, and less often for dry or colour treated hair. Speaking of colour, clarifying shampoo can also help to gently fade and remove unwanted hair colour buildup, making it a great option for those looking to refresh or reset their colour.

A people's favourite in New Zealand, the Paul Mitchell Clarifying Shampoo Two is one of the best clarifying shampoos available - a professional, salon quality formula that deeply cleanses without stripping the hair of its natural moisture. 

7 products

Paul Mitchell Shampoo Two 300ml-Icon Haircare and Beauty NZ-1

Paul Mitchell Shampoo Two 300ml

Regular price $31.00 NZD
Sale price Regular price
Paul Mitchell Shampoo Three 300ml-Icon Haircare and Beauty NZ-1

Paul Mitchell Shampoo Three 300ml

Regular price $31.00 NZD
Sale price Regular price
De Lorenzo DMAN Shampoo Deep Cleanser 200ml-Icon Haircare and beauty NZ-1

De Lorenzo DMAN Shampoo Deep Cleanser 200ml

Regular price $27.00 NZD
Sale price Regular price
Lust Haircare Deep Cleansing Shampoo-Icon Haircare & Beauty NZ-1

Lust Haircare Deep Cleansing Shampoo 325ml

Regular price $36.00 NZD
Sale price Regular price
De Lorenzo Essential Treatments Absolute Deep Cleanser 250ml-Icon Haircare and beauty NZ-1

De Lorenzo Essential Treatments Absolute Deep Cleanser 250ml

Regular price $36.00 NZD
Sale price Regular price
Angel En Provence Citrus Scalp Cuticle Removing Lotion-Icon Haircare and Beauty-1

Angel Citrus Scalp Cuticle Removing Lotion 200ml

Regular price $43.90 NZD
Sale price Regular price $0.00 NZD
Paul Mitchell Mitch Heavy Hitter 250ml-Icon Haircare and Beauty NZ-1

Paul Mitchell Mitch Heavy Hitter 250ml

Regular price $36.00 NZD
Sale price Regular price

Frequently Asked Questions

What is the best clarifying shampoo in NZ?
For a reliable, salon-quality option, Paul Mitchell Shampoo Two is a great all-rounder for everyday oil and product buildup, while Paul Mitchell Shampoo Three is the better pick if you're dealing with chlorine, hard-water minerals or swim regularly. Both are colour safe, professional-grade formulas trusted by salons across New Zealand.


Do clarifying shampoos remove hair colour?

They can help fade unwanted colour buildup and clear away dulling residue, which is why they're often used to refresh colour-treated hair between salon visits. However, a clarifying shampoo isn't designed to strip permanent colour the way a dedicated colour remover would, it simply cleanses more thoroughly than a daily shampoo.


Can I use clarifying shampoo daily?
No. A clarifying shampoo isn't meant for daily use. Because it cleanses more thoroughly than a regular shampoo, using it every day can strip away natural oils and leave hair feeling dry or brittle. It's best used as an occasional treatment, then followed with your normal shampoo and conditioner routine.

How often should I use clarifying shampoo?
Most hair experts recommend using it once a week or once a fortnight, depending on your hair type. Oily hair, heavy product users and frequent swimmers often do well with weekly use, while dry or colour-treated hair usually only needs it every two to three weeks.


Is there a sulfate-free clarifying shampoo option?
Paul Mitchell Shampoo Two Paul Mitchell Shampoo Three or Lust Haircare Deep Cleansing shampoo use sulfate-based cleansers as part of what makes them effective deep-cleansers, so they aren't marketed as sulfate-free. If a sulfate-free formula is important to you, you can filter for that certification within our Clarifying Shampoo collection to see the gentler alternatives we stock.