Collection: Clarifying Shampoo

At Icon Haircare & Beauty, discover our range of clarifying shampoo - the deep cleansing essential that every haircare routine needs. But what is clarifying shampoo exactly? Unlike regular shampoo, a clarifying shampoo is specifically formulated to remove buildup from styling products, excess oil, hard water minerals and environmental residue that accumulates on the hair and scalp over time. The result? Hair that feels genuinely clean, refreshed and ready to absorb the full benefits of your treatments and conditioners.

So when should you use a clarifying shampoo? Most hair experts recommend using it once a week or once a fortnight depending on your hair type - more frequently for oily hair or heavy product users, and less often for dry or colour treated hair. Speaking of colour, clarifying shampoo can also help to gently fade and remove unwanted hair colour buildup, making it a great option for those looking to refresh or reset their colour.

A people's favourite in New Zealand, the Paul Mitchell Clarifying Shampoo Two is one of the best clarifying shampoos available - a professional, salon quality formula that deeply cleanses without stripping the hair of its natural moisture.