Collection: Blonde Hair

Explore our range of premium products for blonde hair - carefully selected to keep your colour bright, toned and beautifully maintained between salon visits.

Blonde hair - whether natural, highlighted or colour treated - requires dedicated care to stay looking its best. Exposure to UV, heat styling and hard water can all cause blonde tones to shift warm and brassy over time, while chemical treatments leave hair more vulnerable to dryness and damage. The right blonde haircare routine makes all the difference.

The cornerstone of any blonde routine is a good purple shampoo - and we stock some of the best in NZ. So what does purple shampoo do? The violet pigments in purple shampoo neutralise warm, yellow and brassy tones in blonde and grey hair, depositing a cool toning effect with every wash for a fresher, brighter result. The Angel en Provence purple shampoo and De Lorenzo purple shampoo are both favourites — pair with a purple conditioner for even better toning results. How often should you use purple shampoo? Most blondes find once or twice a week delivers the best balance of toning without over-neutralising.

Complete your blonde routine with a nourishing blonde hair mask for deep hydration and colour protection, and a toner for blonde hair to keep your shade looking salon fresh at home.

Find your perfect blonde hair products today at Icon Haircare & Beauty!