What brands do we stock, and why? We thought we'd shine a spotlight on a few of our favourites. Here's a little look at some of the brands we love and the products we can't stop recommending.
Paul Mitchell
John Paul Mitchell Systems is a premier, independent professional haircare company founded in 1980 by hairdresser Paul Mitchell and businessman John Paul DeJoria.
It is known for high-quality salon products, cruelty-free practices, and a lasting commitment to environmental sustainability
It was the first professional hair care company to publicly oppose animal testing and is known for its cruelty-free practices.
The brand focuses on "luxury at an affordable price" and is committed to sustainability and giving back.
Staff Picks:
Tea Tree Special Shampoo #1 Scalp Care Shampoo Sold in Salons* - A refreshing cleanser known for its deep-cleaning power and the invigorating, cooling tingle it leaves behind.
Super Skinny Serum - This blowout primer provides brilliant heat protection up to 230°C, humidity resistance, and faster, frizz-free drying time!
Flexible Hold Sculpting Foam - Scented with yummy coconut, this styling mousse adds frizz-free definition and effortless, shiny body to hair.
Shop our selection of Paul Mitchell hair products.
De Lorenzo
This iconic Australian owned brand was created by brothers Vincent and Anton de Lorenzo. The brothers opened their first salon in Sydney in 1945 and spent the next few years researching and perfecting their hair formulations, resulting in the launch of the first salon-only product range to be made in Australia: De Lorenzo.
De Lorenzo products are formulated to maintain The Four Natural Balances required for healthy hair and scalp: Protein, Moisture, Natural Oils and pH Balance.
They do not test on animals, use animal-derived ingredients, or sell in regions requiring animal testing. The Australian-made, salon-quality brand is Vegan Australia certified and focuses on natural, sustainable ingredients.
Staff Picks
Novafusion Colour Care Shampoo – An extensive range of coloured shampoo’s that provide an easy way to help extend and refresh the life of colour in both natural and enhanced hair.
Essential Treatments Oil Balance – This pre-shampoo treatment spray mimics your scalps natural oils and helps to nourish and re-balance tired, damaged hair. Results are immediate and noticeable.
Bond Defence Extinguish Thermal Spray – Infused with Argan Oil, this heat protection spray will not only keep hair protected against heat up to 240°C but will also leave it silky, smooth and shiny.
Explore our selection of De Lorenzo hair products.
Ashley & Co.
A family-owned home fragrance and body care company, established in New Zealand over 20 years ago and founded by Jackie Ashley, a New Zealander with roots in Hong Kong.
Jackie’s early experiences of incense-filled markets, steeped tea, and the vibrant rituals of daily life shaped her unique vision, leading to the creation of a brand whose products transform everyday moments into extraordinary sensory experiences.
They state that they do not test their products or raw ingredients on animals, opting instead to test on humans. Based in New Zealand, their products are generally plant-based, biodegradable, and free from parabens, silicones, and other harsh chemicals
Staff Picks:
Wash Up All Over Body Wash Tui + Kahili - This decadent body wash is loaded with beneficial plant-based essential oils and extracts including Harakeke, Ginger Root, and Aloe. Best of all? The smell is amazing. Tui + Kahili is Ashley & Co's best-selling fragrance!
Tint Me Lip Punch - Beetroot, Radish and Arabica beans have been used to create the natural pigments in these buttery balms that help to protect and nourish chapped lips. Our favourite tint? Coffee Date.
Hand & Body Lotion Tui + Kahili - A creamy blend of honey and almond that delivers smooth and non-greasy, noticeable hydration all day long.
Explore more products from Ashley & Co.
Pastel Collective
This New Zealand haircare brand is the brainchild of three generations worth of extensive salon experience and knowledge along with a family legacy of passion for ‘all things hair’.
Blending expertise with tradition, innovation and dedication, Pastel Collective products are effective and gentle on your scalp, hair and the planet.
Their vegan and cruelty-free products reflect a commitment to both high standards and ethical values, allowing us to enjoy professional quality results with a conscience
Staff Picks:
Hydrate + Strength + Anti Frizz Shampoo & Conditioner – this OG duo continues to fly out the door due to its power to hydrate, tame frizz, and restore radiant, silky-soft hair.
Magical Mist –formulated with Argan Oil, Avocado Oil, Rosehip Oil, Vitamin E, Sunflower Extract and Rosemary Leaf, this multitasking leave-in mist smells divine and delivers perfectly hydrated, frizz-free hair along with essential heat and UV protection.
-> Explore more Pastel Collective hair products.
Y.S. Park
The first Y.S Park Salon was established in Tokyo in 1980 by Young Soon Park. Young worked as a stylist in London, Paris and Vancouver and as a hairdresser and makeup artist for Chistian Dior, Tokyo Fashion Week and various television shows.
It was while he was running his salon that he started to develop salon tools fuelled by three primary points, speed, easy and precisely.
Y.S Park Professional Inc. was established in 1987 and now has over 1000 assorted beauty items used by a large number of top stylists around the world.
Their philosophy is to make people beautiful, to be gentle to people and the earth. They aim to be the top in each category of their products by pursuing the best/maximum results with less resources.
Staff Picks:
Large Pro Clips – Designed to be the same length as fingers with a curvy body like the shape of the head to fit the scalp, you’ll love how these ergonomic, sturdy clips effortlessly grip thick hair for a comfortable, perfect hold every time!
YS Park Tortoise Wood Air Vent Cushion Hairbrush with Pure Boar Bristle - the "Tortoise" brush is a vented update to the most popular paddle brush (YS Park #501). This brush has 100% boar bristles for smoothing and shine, and a "classic" YS Park paddle cushion. The YS Park Tortoise Hairbrush is a vented cushion brush for faster blow-dries with less heat damage.
-> Explore more professional tools from Y.S Park at Icon Haircare & Beauty.
Lust Haircare
New Zealand designed, owned and operated, Lust Haircare was inspired by a mission to provide a luxurious, healthier, cleaner, and more sustainable solution to hair and beauty requirements for both professional hairstylists and everyday consumers.
Standing firmly against animal testing, they partner exclusively with suppliers and laboratories that align with their ethical values, from clean manufacturing practices to fair working conditions.
All Lust Haircare products are free from SLS, sulfates, parabens, phthalates, cocamide DEA/TEA, and paraffin oil and are 100% vegan and PETA-certified.
Staff Picks:
Lust Blonde Shampoo - unlike many purple shampoos - that can leave hair feeling ‘squeaky’ or ‘porous’ - this deeply pigmented and botanical-rich formula effortlessly neutralises brassiness and leaves hair feeling silky and smooth after every wash.
Lust Detangling Coco Brush - this eco-friendly brush has a unique coconut husk design with flexible, double-curved bristles that gently detangle any hair type whether wet of dry.
Lust Luxury Argan Oil - a delicious blend of premium oils and botanicals that has been crafted for both hair and body, leaving skin feeling as soft and supple as your tresses.
-> Explore more Lust hair products.
Angel en Provence & Angel Professional
This French professional hair care brand was formally founded in 1965 by Gilles le Bret, a chemist and botanist from Provence, France.
In 1980, Gilles le Bret discovered that essences from deep-sea seaweeds and various biological active ingredients had remarkable repairing effects on aged and damaged hair, leading to the release of the Angel line in 1982.
Dancoly Paris now own more than one thousand cosmetic formulas across the beauty industry with notable hair lines such as the Angel En Provence and Angel Professional Deep-Sea series.
The brand is committed to making high-quality cosmetics available to a wider market without compromising on quality or safety. Their products are cruelty-free, tested only on human hair, never on animals, and all packaging materials are recyclable.
Staff Picks:
Angel Rosemary Hair Activating Shampoo & Conditioner – this best-selling dynamic duo has the ability to revive thinning hair by stimulating follicles and deeply nourishing each strand with proteins, it builds resilience, boosts growth, and leaves your hair looking vibrant and full of life.
Lavender Body Maker Spray – a blend of refreshing botanicals combined to lift fine hair, boosting body without any crunch, leaving your hair feeling bouncy and incredibly full.
Iris Restorative Leave-In Treatment – breathe new life into straw-like hair with this potent spray. Packed with Argan Oil and Gingko Biloba, it repairs damage and tames frizz, leaving your locks feeling silky, resilient, and brilliantly shiny.
Argila Amazonia
Argila Amazonia is a professionally focused hair care brand that carved out a niche by offering an all-natural, chemical-free alternative to traditional keratin and formaldehyde-based hair straightening treatments, rooted in the bounty of the Amazon rainforest.
The brand was developed by the chemists at Brazilian Secrets Hair, a Brazilian cosmetics company based in Rio de Janeiro in 2014 and covers both professional salon treatments and home maintenance products.
Its formulations harness the power of rare and nutrient-rich White Argila Clay and Murumuru Oil as well as cutting-edge nanotechnology to deliver protection, hydration, smoothness and softness to hair.
Argila Homecare Range - everyone appreciates this shampoo, mask and sealer trio which help to extend the life of an Argila nanoplasty smoothing treatment, leaving hair frizz-free and smoother for longer.
Brelil Professional
Brelil was founded in 1973 in Varese, Italy by a dedicated team dedicated to developing cutting-edge formulations. The entire production process takes place at the Brelil headquarters, ensuring the highest standards in quality control.
The brand name is an acronym derived from a female muse, a nod to beauty, inspiration, and creativity that has been central to the brand's identity ever since.
Staff Picks:
BB Hair Mousse Gourmand - an incredibly scented and intense nourishing and conditioning mousse that can be used as a hair mask or as a leave-in treatment. It tames and softens hair, while calming frizz and adds shine – with zero hold.
BB Hair Cream – a leave in spray treatment that gives ten benefits in one product. Hair is left feeling soft, frizz free, healthier and shiny.
Brelil Anti-Hair Loss Serum and Shampoo – this effective duo helps to regenerate hair bulbs and encourages healthy, stronger hair regrowth and is suitable for both men and woman.
-> Shop more Brelil hair products.
Hello Flossi
Created by Brooke, a New Zealand mum with kids of completely different hair types, Hello Flossi is a kids' haircare range designed for every child, every curl, and every stage of growing up. The range is crafted to hydrate, smooth, and detangle, leaving hair softer, shinier, and easier to manage, whether it's wavy, curly, or straight. Gentle enough for little ones, effective enough for bigger kids, and loved by both.
Magic Mist Hair Detangler – a delicious smelling spray that smooths out knots, tames flyways, and keeps hair manageable, soft and shiny without any greasy build-up.
And that's just a taste of what we have on offer! Head to our store to explore the full range, we're sure you'll find something you love. If you have any question, feel free to contact us at info@iconhaircarebeauty.nz We'd love to help!
*Sold in salons in the US, based on Kline data Q3 2024-Q2 2025.
