{"product_id":"paul-mitchell-platinum-blonde-violet-shampoo-1l","title":"Paul Mitchell Platinum Blonde Violet Shampoo 1 L","description":"\u003cp\u003e\u003cb\u003ePaul Mitchell p\u003cspan\u003eurple shampoo ideal for light to medium blonde, silver, grey or white hair banishes unwanted brassy tones, adds moisture and softens strands.\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eMaintain bright, vibrant hair with Paul Mitchell Platinum Blonde Violet Shampoo, the professional purple shampoo that neutralises unwanted brassy tones in light to medium blonde, silver, grey, or white hair. Infused with a violet pigment, this gentle shampoo eliminates brassiness while hydrating and softening strands for smooth, luminous hair.\u003c\/p\u003e\n\u003cp\u003eGentle enough for daily use, it's the perfect addition to your blonde, silver, or grey haircare routine for maintaining fresh, bright, and healthy-looking hair.\u003c\/p\u003e\n\u003cp\u003eIdeal for \u003cb\u003elight to medium blonde, silver, grey, or white hair\u003c\/b\u003e. Perfect for anyone seeking \u003cb\u003ebrass-free, shiny, and hydrated hair\u003c\/b\u003e.\u003c\/p\u003e\n\u003cp\u003eA refreshing cucumber-melon scent with soft floral notes.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eKEY FEATURES \u0026amp; BENEFITS\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003ePurple shampoo\u003c\/b\u003e that neutralises unwanted brassy tones.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eHydrates and softens strands\u003c\/b\u003e for silky, manageable hair.\u003c\/li\u003e\n\u003cli\u003eGentle enough for \u003cb\u003edaily use\u003c\/b\u003e.\u003c\/li\u003e\n\u003cli\u003eEnhances \u003cb\u003elight, bright blonde and silver hair\u003c\/b\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProfessional salon-quality formula\u003c\/b\u003e trusted worldwide.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSustainable packaging\u003c\/b\u003e made with post-consumer recycled (PCR) materials.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e1L bottle.\u003c\/p\u003e","brand":"Paul Mitchell","offers":[{"title":"Default Title","offer_id":48785435132128,"sku":"MPBS1000","price":79.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0782\/1796\/9888\/files\/Paul-Mitchell-Platinum-Blonde-Violet-Shampoo-1-L-Icon-Haircare-and-Beauty-NZ.jpg?v=1774906716","url":"https:\/\/iconhaircarebeauty.nz\/products\/paul-mitchell-platinum-blonde-violet-shampoo-1l","provider":"Icon Haircare \u0026 Beauty","version":"1.0","type":"link"}