{"product_id":"paul-mitchell-forever-blonde-shampoo-300-ml","title":"Paul Mitchell Forever Blonde Shampoo 300 ml","description":"\u003cp\u003e\u003cstrong\u003ePaul Mitchell Forever Blonde Shampoo - Sulphate-Free Shampoo for Bleached and Lightened Hair.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eRepair amd maintain bright, healthy blonde hair with \u003cb\u003ePaul Mitchell Forever Blonde Shampoo\u003c\/b\u003e, a professional \u003cb\u003esulphate-free shampoo\u003c\/b\u003e formulated without SLS, SLES, or ALS. Designed for \u003cb\u003ebleached and lightened hair\u003c\/b\u003e, it gently cleanses while delivering intensive nourishment to help repair damage and keep blonde tones light, vibrant, and shiny.\u003c\/p\u003e\n\u003cp\u003eEnhanced with \u003cb\u003evegan KerActive protein\u003c\/b\u003e and a special blend of botanicals, this shampoo provides 75% more conditioning* while restoring strength and moisture to fragile blonde strands.\u003c\/p\u003e\n\u003cp\u003eIdeal for \u003cb\u003ebleached and lightened hair\u003c\/b\u003e. Perfect for anyone seeking \u003cb\u003ebright, healthy, nourished blonde hair\u003c\/b\u003e. A revitalising cucumber scent with fruity notes for a fresh, uplifting experience.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eKEY FEATURES \u0026amp; BENEFITS\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eSulphate-free formula\u003c\/b\u003e gentle on fragile, lightened hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eRepairs and nourishes\u003c\/b\u003e bleached and chemically treated blonde strands.\u003c\/li\u003e\n\u003cli\u003eMaintains \u003cb\u003ebright, light blonde hair\u003c\/b\u003e.\u003c\/li\u003e\n\u003cli\u003eInfused with \u003cb\u003evegan KerActive protein and botanicals\u003c\/b\u003e for intensive conditioning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProfessional salon-quality shampoo\u003c\/b\u003e safe for daily use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSustainable packaging\u003c\/b\u003e made with post-consumer recycled (PCR) materials.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003e*When using Forever Blonde Shampoo, Conditioner and Leave-In Treatment Spray, as compared to untreated hair. Results based on testing by an independent, third-party laboratory.\u003c\/em\u003e\u003c\/p\u003e","brand":"Paul Mitchell","offers":[{"title":"Default Title","offer_id":48785434935520,"sku":"MFBS250","price":36.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0782\/1796\/9888\/files\/Paul-Mitchell-Forever-Blonde-Shampoo-300-ml-Icon-Haircare-and-Beauty-NZ.jpg?v=1774906632","url":"https:\/\/iconhaircarebeauty.nz\/products\/paul-mitchell-forever-blonde-shampoo-300-ml","provider":"Icon Haircare \u0026 Beauty","version":"1.0","type":"link"}