{"title":"Paul Mitchell Blonde","description":"\u003cp\u003eDiscover our range of Paul Mitchell shampoo and conditioner for blonde hair at \u003cstrong\u003eHair \u0026amp; Beauty Co.\u003c\/strong\u003e Whether you're looking for a sulfate-free or toning purple shampoo for blonde hair, or a deep conditioning treatment to tackle brassiness and keep your colour bright, we stock the best Paul Mitchell products for blonde, highlighted, and colour-treated hair.\u003c\/p\u003e","products":[{"product_id":"paul-mitchell-forever-blonde-shampoo-300-ml","title":"Paul Mitchell Forever Blonde Shampoo 300 ml","description":"\u003cp\u003e\u003cstrong\u003ePaul Mitchell Forever Blonde Shampoo - Sulphate-Free Shampoo for Bleached and Lightened Hair.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eRepair amd maintain bright, healthy blonde hair with \u003cb\u003ePaul Mitchell Forever Blonde Shampoo\u003c\/b\u003e, a professional \u003cb\u003esulphate-free shampoo\u003c\/b\u003e formulated without SLS, SLES, or ALS. Designed for \u003cb\u003ebleached and lightened hair\u003c\/b\u003e, it gently cleanses while delivering intensive nourishment to help repair damage and keep blonde tones light, vibrant, and shiny.\u003c\/p\u003e\n\u003cp\u003eEnhanced with \u003cb\u003evegan KerActive protein\u003c\/b\u003e and a special blend of botanicals, this shampoo provides 75% more conditioning* while restoring strength and moisture to fragile blonde strands.\u003c\/p\u003e\n\u003cp\u003eIdeal for \u003cb\u003ebleached and lightened hair\u003c\/b\u003e. Perfect for anyone seeking \u003cb\u003ebright, healthy, nourished blonde hair\u003c\/b\u003e. A revitalising cucumber scent with fruity notes for a fresh, uplifting experience.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eKEY FEATURES \u0026amp; BENEFITS\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eSulphate-free formula\u003c\/b\u003e gentle on fragile, lightened hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eRepairs and nourishes\u003c\/b\u003e bleached and chemically treated blonde strands.\u003c\/li\u003e\n\u003cli\u003eMaintains \u003cb\u003ebright, light blonde hair\u003c\/b\u003e.\u003c\/li\u003e\n\u003cli\u003eInfused with \u003cb\u003evegan KerActive protein and botanicals\u003c\/b\u003e for intensive conditioning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProfessional salon-quality shampoo\u003c\/b\u003e safe for daily use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSustainable packaging\u003c\/b\u003e made with post-consumer recycled (PCR) materials.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003e*When using Forever Blonde Shampoo, Conditioner and Leave-In Treatment Spray, as compared to untreated hair. Results based on testing by an independent, third-party laboratory.\u003c\/em\u003e\u003c\/p\u003e","brand":"Paul Mitchell","offers":[{"title":"Default Title","offer_id":48785434935520,"sku":"MFBS250","price":36.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0782\/1796\/9888\/files\/Paul-Mitchell-Forever-Blonde-Shampoo-300-ml-Icon-Haircare-and-Beauty-NZ.jpg?v=1774906632"},{"product_id":"paul-mitchell-forever-blonde-shampoo-1l","title":"Paul Mitchell Forever Blonde Shampoo 1L","description":"\u003cp\u003e\u003cstrong\u003ePaul Mitchell Forever Blonde Shampoo - Sulphate-Free Shampoo for Bleached and Lightened Hair.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eRepair amd maintain bright, healthy blonde hair with \u003cb\u003ePaul Mitchell Forever Blonde Shampoo\u003c\/b\u003e, a professional \u003cb\u003esulphate-free shampoo\u003c\/b\u003e formulated without SLS, SLES, or ALS. Designed for \u003cb\u003ebleached and lightened hair\u003c\/b\u003e, it gently cleanses while delivering intensive nourishment to help repair damage and keep blonde tones light, vibrant, and shiny.\u003c\/p\u003e\n\u003cp\u003eEnhanced with \u003cb\u003evegan KerActive protein\u003c\/b\u003e and a special blend of botanicals, this shampoo provides 75% more conditioning* while restoring strength and moisture to fragile blonde strands.\u003c\/p\u003e\n\u003cp\u003eIdeal for \u003cb\u003ebleached and lightened hair\u003c\/b\u003e. Perfect for anyone seeking \u003cb\u003ebright, healthy, nourished blonde hair\u003c\/b\u003e. A revitalising cucumber scent with fruity notes for a fresh, uplifting experience.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eKEY FEATURES \u0026amp; BENEFITS\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eSulphate-free formula\u003c\/b\u003e gentle on fragile, lightened hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eRepairs and nourishes\u003c\/b\u003e bleached and chemically treated blonde strands.\u003c\/li\u003e\n\u003cli\u003eMaintains \u003cb\u003ebright, light blonde hair\u003c\/b\u003e.\u003c\/li\u003e\n\u003cli\u003eInfused with \u003cb\u003evegan KerActive protein and botanicals\u003c\/b\u003e for intensive conditioning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProfessional salon-quality shampoo\u003c\/b\u003e safe for daily use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSustainable packaging\u003c\/b\u003e made with post-consumer recycled (PCR) materials.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e1L bottle.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*When using Forever Blonde Shampoo, Conditioner and Leave-In Treatment Spray, as compared to untreated hair. Results based on testing by an independent, third-party laboratory.\u003c\/em\u003e\u003c\/p\u003e","brand":"Paul Mitchell","offers":[{"title":"Default Title","offer_id":48785434968288,"sku":"MFBS710","price":79.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0782\/1796\/9888\/files\/Paul-Mitchell-Forever-Blonde-Shampoo-1L-Icon-Haircare-and-Beauty-NZ.jpg?v=1774906649"},{"product_id":"paul-mitchell-forever-blonde-conditioner-300-ml","title":"Paul Mitchell Forever Blonde Conditioner 300 ml","description":"\u003cp\u003e\u003cb\u003ePaul Mitchell Forever Blonde Conditioner - \u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eConditioner for bleached and lightened hair helps protect strands and repair damage while improving elasticity, softness and shine.\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eRepairs + Deeply Hydrates\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003ebrighten your blonde hair. This intensely hydrating conditioner deeply hydrates and detangles bleached and lightened hair while helping to repair damage. Enhanced with vegan KerActive protein and a special blend of botanicals, including safflower oleosomes and macadamia nut oil, it provides intensive nourishment to help improve elasticity, softness and shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eIdeal for \u003cb\u003ebleached and lightened hair\u003c\/b\u003e. Perfect for anyone seeking \u003cb\u003esoft, elastic, and shiny blonde hair\u003c\/b\u003e.\u003c\/p\u003e\n\u003cp\u003eA revitalising cucumber scent with fruity notes for a fresh, uplifting experience.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eKEY FEATURES \u0026amp; BENEFITS\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eHydrating conditioner\u003c\/b\u003e for blonde hair that detangles and softens hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eRepairs and strengthens\u003c\/b\u003e fragile, bleached, or lightened strands.\u003c\/li\u003e\n\u003cli\u003eImproves \u003cb\u003eelasticity, shine, and manageability\u003c\/b\u003e.\u003c\/li\u003e\n\u003cli\u003eInfused with \u003cb\u003evegan KerActive protein and botanicals\u003c\/b\u003e for intensive nourishment.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProfessional salon-quality conditioner\u003c\/b\u003e safe for regular use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSustainable packaging\u003c\/b\u003e made with post-consumer recycled (PCR) materials.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e300ml\u003c\/p\u003e\n\u003cp\u003e*When using Forever Blonde Shampoo, Conditioner and Leave-In Treatment Spray, as compared to untreated hair. Results based on testing by an independent, third-party laboratory.\u003c\/p\u003e","brand":"Paul Mitchell","offers":[{"title":"Default Title","offer_id":48785435001056,"sku":"MFBC200","price":37.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0782\/1796\/9888\/files\/Paul-Mitchell-Forever-Blonde-Conditioner-300-ml-Icon-Haircare-and-Beauty-NZ.jpg?v=1774906664"},{"product_id":"paul-mitchell-forever-blonde-conditioner-1l","title":"Paul Mitchell Forever Blonde Conditioner 1L","description":"\u003cp\u003e\u003cb\u003ePaul Mitchell Forever Blonde Conditioner - \u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eConditioner for bleached and lightened hair helps protect strands and repair damage while improving elasticity, softness and shine.\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eRepairs + Deeply Hydrates\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003ebrighten your blonde hair. This intensely hydrating conditioner deeply hydrates and detangles bleached and lightened hair while helping to repair damage. Enhanced with vegan KerActive protein and a special blend of botanicals, including safflower oleosomes and macadamia nut oil, it provides intensive nourishment to help improve elasticity, softness and shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eIdeal for \u003cb\u003ebleached and lightened hair\u003c\/b\u003e. Perfect for anyone seeking \u003cb\u003esoft, elastic, and shiny blonde hair\u003c\/b\u003e.\u003c\/p\u003e\n\u003cp\u003eA revitalising cucumber scent with fruity notes for a fresh, uplifting experience.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eKEY FEATURES \u0026amp; BENEFITS\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eHydrating conditioner\u003c\/b\u003e for blonde hair that detangles and softens hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eRepairs and strengthens\u003c\/b\u003e fragile, bleached, or lightened strands.\u003c\/li\u003e\n\u003cli\u003eImproves \u003cb\u003eelasticity, shine, and manageability\u003c\/b\u003e.\u003c\/li\u003e\n\u003cli\u003eInfused with \u003cb\u003evegan KerActive protein and botanicals\u003c\/b\u003e for intensive nourishment.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProfessional salon-quality conditioner\u003c\/b\u003e safe for regular use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSustainable packaging\u003c\/b\u003e made with post-consumer recycled (PCR) materials.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e1L bottle.\u003c\/p\u003e\n\u003cp\u003e*When using Forever Blonde Shampoo, Conditioner and Leave-In Treatment Spray, as compared to untreated hair. Results based on testing by an independent, third-party laboratory.\u003c\/p\u003e","brand":"Paul Mitchell","offers":[{"title":"Default Title","offer_id":48785435033824,"sku":"MFBC710","price":79.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0782\/1796\/9888\/files\/Paul-Mitchell-Forever-Blonde-Conditioner-1L-Icon-Haircare-and-Beauty-NZ.jpg?v=1774906677"},{"product_id":"paul-mitchell-forever-blonde-leave-in-treatment-spray-150-ml","title":"Paul Mitchell Forever Blonde Leave-In Treatment Spray 150 ml","description":"\u003cp\u003e\u003cb\u003ePaul Mitchell Forever Blonde Leave-In Treatment Spray - \u003c\/b\u003e\u003cb\u003eLeave-In Conditioner for Bleached and Lightened Hair\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e75% More Condition*\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eInstantly restore strength, shine, and vitality with Paul Mitchell Forever Blonde Leave-In Treatment Spray, the professional leave-in conditioner designed for bleached and lightened hair. This lightweight, non-rinse formula helps repair damage, soothe strands, and enhance manageability, leaving blonde hair looking stronger, healthier, and luminous.\u003c\/p\u003e\n\u003cp\u003eInfused with \u003cb\u003esafflower oleosomes, macadamia nut oil, and vegan KerActive protein\u003c\/b\u003e, this leave-in treatment hydrates, replenishes, and seals the cuticle while providing 75% more conditioning* for vibrant, silky, and manageable blonde hair.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eHAIR TYPE\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eIdeal for \u003cb\u003ebleached and lightened hair\u003c\/b\u003e. Perfect for anyone seeking \u003cb\u003estronger, healthier-looking, and vibrant blonde hair\u003c\/b\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eFRAGRANCE\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eA revitalising cucumber scent with fruity notes for a fresh, uplifting experience.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eKEY FEATURES \u0026amp; BENEFITS\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eLeave-in conditioner spray\u003c\/b\u003e for instant hydration and detangling.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eRepairs and strengthens\u003c\/b\u003e fragile, bleached, or lightened hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSeals cuticles\u003c\/b\u003e for enhanced shine and smoothness.\u003c\/li\u003e\n\u003cli\u003eInfused with \u003cb\u003esafflower oleosomes, macadamia nut oil, and vegan KerActive protein\u003c\/b\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eNon-rinse formula\u003c\/b\u003e for quick and easy application.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProfessional salon-quality care\u003c\/b\u003e for daily use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSustainable packaging\u003c\/b\u003e made with post-consumer recycled (PCR) materials.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003e*When using Forever Blonde Shampoo, Conditioner and Leave-In Treatment Spray, as compared to untreated hair. 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Infused with a violet pigment, this gentle shampoo eliminates brassiness while hydrating and softening strands for smooth, luminous hair.\u003c\/p\u003e\n\u003cp\u003eGentle enough for daily use, it's the perfect addition to your blonde, silver, or grey haircare routine for maintaining fresh, bright, and healthy-looking hair.\u003c\/p\u003e\n\u003cp\u003eIdeal for \u003cb\u003elight to medium blonde, silver, grey, or white hair\u003c\/b\u003e. Perfect for anyone seeking \u003cb\u003ebrass-free, shiny, and hydrated hair\u003c\/b\u003e.\u003c\/p\u003e\n\u003cp\u003eA refreshing cucumber-melon scent with soft floral notes.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eKEY FEATURES \u0026amp; BENEFITS\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003ePurple shampoo\u003c\/b\u003e that neutralises unwanted brassy tones.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eHydrates and softens strands\u003c\/b\u003e for silky, manageable hair.\u003c\/li\u003e\n\u003cli\u003eGentle enough for \u003cb\u003edaily use\u003c\/b\u003e.\u003c\/li\u003e\n\u003cli\u003eEnhances \u003cb\u003elight, bright blonde and silver hair\u003c\/b\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProfessional salon-quality formula\u003c\/b\u003e trusted worldwide.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSustainable packaging\u003c\/b\u003e made with post-consumer recycled (PCR) materials.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Paul Mitchell","offers":[{"title":"Default Title","offer_id":48785435099360,"sku":"MPBS300","price":36.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0782\/1796\/9888\/files\/Paul-Mitchell-Platinum-Blonde-Violet-Shampoo-300-ml-Icon-Haircare-and-Beauty-NZ.jpg?v=1774906700"},{"product_id":"paul-mitchell-platinum-blonde-violet-shampoo-1l","title":"Paul Mitchell Platinum Blonde Violet Shampoo 1 L","description":"\u003cp\u003e\u003cb\u003ePaul Mitchell p\u003cspan\u003eurple shampoo ideal for light to medium blonde, silver, grey or white hair banishes unwanted brassy tones, adds moisture and softens strands.\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eMaintain bright, vibrant hair with Paul Mitchell Platinum Blonde Violet Shampoo, the professional purple shampoo that neutralises unwanted brassy tones in light to medium blonde, silver, grey, or white hair. 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Perfect for anyone seeking \u003cb\u003ebrass-free, shiny, and hydrated hair\u003c\/b\u003e.\u003c\/p\u003e\n\u003cp\u003eA refreshing cucumber-melon scent with soft floral notes.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eKEY FEATURES \u0026amp; BENEFITS\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003ePurple shampoo\u003c\/b\u003e that neutralises unwanted brassy tones.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eHydrates and softens strands\u003c\/b\u003e for silky, manageable hair.\u003c\/li\u003e\n\u003cli\u003eGentle enough for \u003cb\u003edaily use\u003c\/b\u003e.\u003c\/li\u003e\n\u003cli\u003eEnhances \u003cb\u003elight, bright blonde and silver hair\u003c\/b\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProfessional salon-quality formula\u003c\/b\u003e trusted worldwide.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSustainable packaging\u003c\/b\u003e made with post-consumer recycled (PCR) materials.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e1L bottle.\u003c\/p\u003e","brand":"Paul Mitchell","offers":[{"title":"Default Title","offer_id":48785435132128,"sku":"MPBS1000","price":79.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0782\/1796\/9888\/files\/Paul-Mitchell-Platinum-Blonde-Violet-Shampoo-1-L-Icon-Haircare-and-Beauty-NZ.jpg?v=1774906716"}],"url":"https:\/\/iconhaircarebeauty.nz\/collections\/paul-mitchell-blonde.oembed","provider":"Icon Haircare \u0026 Beauty","version":"1.0","type":"link"}