{"title":"Pastel Collective","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003ePastel Collective is a New Zealand haircare brand with over three generations of salon heritage, built on expertise, and genuine care for hair - thoughtfully crafted to \u003cstrong\u003edeliver salon-quality results\u003c\/strong\u003e at home. From their nourishing shampoos and conditioners to the beloved \u003cstrong\u003eMagical Mist\u003c\/strong\u003e and \u003cstrong\u003ebest selling\u003c\/strong\u003e \u003cstrong\u003eStyling Bar\u003c\/strong\u003e, each formula is designed to work harmoniously together, giving your hair everything it needs from roots to ends. Every formula is \u003cstrong\u003e100% vegan, cruelty-free, and free from harsh ingredients. \u003c\/strong\u003eWhether you're new to the brand or already a fan, shop the full Pastel Collective range at Icon Haircare \u0026amp; Beauty, and experience \u003cem\u003eprofessional haircare that truly cares\u003c\/em\u003e.\u003c\/p\u003e","products":[{"product_id":"pastel-collective-hydrate-strength-anti-frizz-shampoo-350ml","title":"Pastel Collective Hydrate + Strength + Anti Frizz Shampoo 350ml","description":"\u003cp\u003eIndulge in the luxurious hydration of this specialized shampoo, meticulously crafted for dry, slow-growing hair.\u003c\/p\u003e\n\u003cp\u003ePastel Collective Hydrate + Strength + Anti Frizz Shampoo is infused with a blend of Hyaluronic Acid, Collagen, Vitamin B5, and Ceramide. 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Protects colour vibrancy while supporting overall hair and scalp health.\u003c\/p\u003e\n\u003cp\u003eVegan and Cruelty Free.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e \u003cem\u003eViolet Pigments\u003c\/em\u003e \u003cem\u003eSilk Amino Acids\u003c\/em\u003e \u003cem\u003eArgan Oil\u003c\/em\u003e \u003cem\u003eGrape Seed Oil\u003c\/em\u003e \u003cem\u003eVitamin B5\u003c\/em\u003e \u003cem\u003eCeramide\u003c\/em\u003e \u003cem\u003eSage Extract\u003c\/em\u003e \u003cem\u003eGrapefruit Extract\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e350mL\u003c\/p\u003e","brand":"Pastel Collective","offers":[{"title":"Default Title","offer_id":48541500637408,"sku":"PCTS","price":40.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0782\/1796\/9888\/files\/Pastel-Collective-Hydrate-Repair-Tone-Shampoo-350ml-PC-Shampoo-Purple-Eccom_1_95881_e0295606-6f31-436a-95ef-a3d83b80fe3e-Icon-Haircare-and-Beauty-NZ-1.jpg?v=1779415341"},{"product_id":"pastel-collective-hydrate-repair-tone-conditioner-350ml","title":"Pastel Collective Hydrate + Repair + Tone Conditioner 350ml","description":"\u003cp\u003eExperience the ultimate toning conditioner, expertly crafted for blonde, silver, and colour treated hair.\u003c\/p\u003e\n\u003cp\u003ePastel Collective Hydrate + Repair + Tone Conditioner is infused with violet pigments to help neutralise unwanted yellow and brassy hues. 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Experience resilient and beautifully healthy locks with each use.\u003c\/p\u003e\n\u003cp\u003eGift Set Includes\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e 1 x Pastel Collective Hydrate + Repair + Tone Shampoo 350ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eInfused with Violet Pigments, Silk Amino Acids, Argan and Grape Seed Oil, Vitamin B5, Ceramide and Sage and Grapefruit Extract this ultra repairing blend hydrates deeply, strengthens damaged strands, and restores smooth, healthy shine.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e 1 x Pastel Collective Hydrate + Repair + Tone Conditioner 350ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEnriched with Violet Pigments, Silk Amino Acids, Hyaluronic Acid, Argan and Grape Seed Oil, Vitamin B5, and Sage and Grapefruit Extract, this ultra nourishing formula hydrates deeply, repairs damaged strands, and restores smoothness and shine.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1 x Pastel Collective Styling Bar Sleek + Style  + Glaze 40g\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eYour ultimate go-to for taming frizz and flyaways with ease.\u003c\/p\u003e","brand":"Pastel Collective","offers":[{"title":"Default Title","offer_id":52686719680736,"sku":"PCTST","price":95.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0782\/1796\/9888\/files\/PCTST-Trio_Styling_Bar_Purple.png?v=1779415776"},{"product_id":"pastel-collective-tone-magical-mist-gift-set","title":"Pastel Collective Tone + Magical Mist Gift Set","description":"\u003cp\u003eIndulge in the luxurious ultra toning Pastel Collective Gift Set, expertly crafted for blonde, silver, and colour treated hair. 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